We can’t believe but we’ve just handed the first 32n sunglasses to the first group of backers. Real superhero glasses for real people!!!

Technology is how we roll. This is our way to move toward a better, healthier life. Our mission with 32°N sunglasses is to bring cutting edge tech in order to...

Jaffa, the southern and oldest part of Tel-Aviv and one of the ancient port cities in 32°N

Meskie Shibru is a huge inspiration: she is a TV and theater actress, director, creator and founder of a theater for children and youth, And if that’s not enough, she is also a social activist and written two books.  

Happy Valentine's Day!

We’re hoping that your day is filled with love and chocolate.

To make your day even better: here’s the ultimate Valentine’s playlist

Adaptive glasses can provide a great solution that is also less disruptive to your day-to-day life. 

Where are my reading glasses ?

From “I feel bad about my neck”, by Nora Ephron

What is Presbyopia?

Presbyopia / Old Eyes / Dysfunctional lens syndrome (DLS) is a physiological visual impairment that commonly results from decrease in accommodation during aging but can be affected by other risk factors include disease, trauma, and medications.

We are so grateful that you’ve joined us this year and can’t wait to SEE what 2022 will bring. Have a happy winter (that’s  also the name of our Holiday playlist):

We wanted to meet Hilla Alpert, master of recipes and words, a food specialist, a television personality and a culinary muse, at her natural habitat, so naturally we hung at Asif, one of our favorite spots in Tel Aviv.

Where do you keep your sunglasses when you’re not wearing them?

What James Bond really needs in his life is 32°N sunglasses, but even without his superhero sunglasses, agent 007 is our go-to shades inspiration.